If you're wondering what "the cloud" is, we're here to tell you that it's not as mystical as you might think. In fact, you participate "in the cloud" each time you log onto a social network and share information. The cloud didn't just appear. It's been around for some time. It's just been conceptualized as a metaphor. The cloud is ultimately another name for the Internet and the network of servers and computers where the applications actually live. The cloud is reallying bringing all the applications you need to do what you do to you, so that you won't have to store all the applications on your computing device--wheter it's a smartphone or a tablet or a Mac or PC. In fact, it makes sharing across platforms simple.
So what in the world does that have to do with public relations? Here at the agency we use the cloud on a daily basis...beyond simply e-mail, which by the way has been our primary access to the cloud for almost 20 years now. (Yes, the cloud is that old!) Our favorite cloud space right now is Huddle for collaboration, CRM, document sharing and versioning, knowledge base management and communications. Huddle is our private cloud. Our clients are digging it.
Want more insight on the so-called cloud? Here is a basic video that will help you navigate the cloud. Don't be afraid. The cloud is not a spooky thing. The cloud is your friend, and chances are you're floating on one as you read this. :)
The State of Cloud Computing from JESS3 on Vimeo.
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