May 27, 2011

Product Launch Gets a Boost With Flickr Photos

This new sleep apnea solution is visual, so the agency decided to sell the story to journalists with photos on Flickr.  As you can see, it turned into TV coverage and some fantastic print coverage as well. Everything we do for this client is handled through the Internet—from our cloud-based project management system, to the transfer of video on YouTube to our weekly meetings on Skype.  Social media has been intricate to this very traditional launch.

May 27, 2011 3:57:33 PM

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