This is a great blog post from Social Media Today, and it pushes forward the debate surrounding the existence of the so-called "social media expert." I chimed in with comments that are still being moderated at the time of this post; but ultimately, I noted that the duration that SM has been around shouldn't be the ultimate measure. In my view, expertise in this rapidly evolving arena has to do with whether a practitioner is really able to keep up and submerse his/herself in the practice and then wield it effectively as just one, yet a very powerful, one of his/her 360 marketing weaponry.
But what do you think? Is it time that we started naming experts in social media? The article begins below. Take a read.
Among those responding to my post about social media experts were a few people who object to experts because, they believe, social media hasn’t been around long enough. The cross-post of my item over on Social Media Today produced this item from someone who chose to remain anonymous:
To label oneself an expert in a field which has only been around for 15 years (and can only be said to have flourished in the last 5) requires temerity of the highest order.
The original post to my own blog also led someone—Michael Cheek, who did identify himself—to comment…
Social media, as the discipline it’s developing into, is less than three years old. This means it’s not even mature enough to earn a bachelor’s degree…Social media and the professionals who do it need time to mature. I don’t think that’s wrong to insist on waiting. “Experts” in social media do not yet exist.
This is an argument I’ve never heard before and it’s one worthy of consideration.
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