Since joining LinkedIn in 2007, I've joined LinkedIn groups, but had never known their power until recently; but I'm not quite sure that it became that powerful until it collided in mid-cyberspace with Twitter.
I was recently invited to join the Friends of Chain Leader group by one of the publication's senior editors. When I accepted, I instantly recognized many of its members, mostly restaurant industry types. The editor posted a discussion question about whether or not and how any of us used Twitter. As everyone answered, they also included their Twitter profile.
What followed was that we all began to follow each other, and the discussion on LinkedIn spurred an instant rapport. Not only were these Twitter followers instantly engaged, they were instantly responsive and resourceful.
This led me to a conclusion that two social media platforms are better than one, especially when the integration is organic.
L. Michelle Smith is the President and CEO of m strategies inc. Contact us for strategic counsel for all of your online editorial outreach and social media initiatives. Follow LMS @mstrategiesinc.
